REVIEW - Zoé Muse launched artist co-lab concept & pop-up store in Luxembourg
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REVIEW - Zoé Muse launched artist co-lab concept & pop-up store in Luxembourg

ZOÉ MUSE looks back at two months full of memories. It’s been nearly two months since we opened our Art Studio with pop-up store in Luxembourg City. Yes, right! It’s been two months already, so there is only one more month to go before we close our doors the 15th of July.

On the 27th of April, we launched the our new season drops, featuring two new sustainable clothing lines, as well as our first ever store. ZOÉ MUSE covers a minimal streetstyle line of brand-owned designs, plus its Artist Co-lab Collection. The brands heart project is an open clothing line with art works from artists from all over the world. To show the diversity of human body aesthetics ZOÉ MUSE collaborated with six artists from the UK, USA, Slovenia, France, Greece and the brands hometown Luxembourg - So far, artists Joel Burden, Chandlyr Jackson, Alja Horvat, Maïrola Hakim, Linda Pappa and Lynn Cosyn are part of it. - The whole collection, the artists and their very personal story behind - you can discover them here.

Mairola x Zoé Muse Collection

It’s about the people behind that give the true value to our daily business and our clothing pieces - same for the spring/summer campaign ’19. We partnered up with US based photographer Lora Wagener to shoot with us in the tiny streets of old town Luxembourg and got support by so many people working behind the scenes to make this happen.

Zoé Muse Spring Collection (c) Lora Wagener
Crew: Art direction/styling: Kimberly Doerfel - Photography: © Lora Wagener - BTS Content creation: Kaorianne Enoki Jolliffe - Models: Rodrigo Ribeiro, Leuma Fosam, Emma Patricksdottir  - Set assistance: Brian Bovi, Mika Conter

After the working session, follows the after work – ZOÉ MUSE invited an international fashion crowd to celebrate its store opening in Luxembourg City. A mixture of fashion and art, as the brands concept itself. The fashion industry would be nothing without all these talented heads from and around the creative industry. It was a blast for the brand to host passionate local dance and music acts performed by LX Team, EPICURE and DJ VDG, as well as to partner up with local beverage manufacturers OPYOS and Poll-Fabaire.

Epicure at Zoé Muse Launch Party Luxembourg
Epicure - Photography  © Kaorianne Enoki Jolliffe
Zoé Muse Launch Party Luxembourg

Photography © Kaorianne Enoki Jolliffe

Moments we will always remember! And as you party people were loving our photobox, we partnered up with KRUU to get 10 EUR OFF for you on your next photosession. Simply use voucher code ZOEMUSExKRUU.
Time passes and ZOÉ MUSE thanks Pop It Up for hosting its Art Studio in Luxembourg City! We continue the journey - Berlin Fashion Week is calling!


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